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Prototyp Test: Bergans - Made by Toray!

Contribute with your creative ideas: at the point of sale, in ads - which measures can Bergans and TORAY utilize in order to engage and excite you for resource saving sports wear? How can we achieve more and more awareness for the topic?  

Think about the here previously tested Bergans Eidfjord Jacket with TORAY’S Ecodear technology – enabling a fossil fuel saving production.  

Whether it is an idea for a campaign or a specific event or advert – there are no limits to your creativity. Feel free to add how exactly you think that the idea will excite consumers for the topic and what your opinion on resource saving sports wear is. 

You can use the comment feature in order to develop your ideas together and provide other participants with constructive feedback. By distributing hearts you can support suggestions you like. 

To thank you for your engagement the most active participants and the authors of the top suggestions will receive great incentives – check out the “course of the project” on the right hand side for details. 

You can contribute with your ideas and join the discussion until July 15 before we start into the voting of the top suggestions on July 22.

We are looking forward to interesting insights, creative ideas and many fruitful discussions! 

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