During the final phase of this project we want to develop creative ideas together with you on how the somewhat dusty image of baselayers could be replaced by a revived and fashionable image.
Why are baselayers currently not often worn in everyday situations and rather kept from display? How could we incur an image change? Which measures could a brand like Kari Traa initiate and what would you do?
We are looking forward to creative ideas, exciting discussions and a baselayer fashion revolution :)