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Kari Traa

During the final phase of this project we want to develop creative ideas together with you on how the somewhat dusty image of baselayers could be replaced by a revived and fashionable image.

Why are baselayers currently not often worn in everyday situations and rather kept from display? How could we incur an image change? Which measures could a brand like Kari Traa initiate and what would you do?

We are looking forward to creative ideas, exciting discussions and a baselayer fashion revolution :)

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