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A START-UP COMPANY REDUCES RISK FOR MARKET INTRODUCTION

Agile product development includes consumer feedback

In a prototype testing of a new lacing solution for athletic shoes, Jobu’s received extensive consumer insights about product performance, comfort, design, and packaging. The thorough feedback has been integrated into the serial production for market launch.

You are interested in more information about the project and JOBUS’ achievements, we are happy to send you a case study. Therefore, we kindly ask you to fill out the form below to get a free case study. After completing the form you will receive the requested case study as PDF by email.

Would you like to work with consumer experts to develop new products or put them through their paces? Our highly qualified community is always looking for exciting projects and new assignments.

Contact David Badalec to arrange a free initial consultation:
Phone: +49 89 94920167
E-mail: badalec@ispo.com