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ISPO Open Innovation

connects brands with passionate consumer experts to test,
share and create ideas for sports products.

The internet is redefining the relationship between consumers and companies. Consumers are becoming co-developers and enabling companies to change their perspective. How can you involve your customers in the development process and how can they become ambassadors for your product innovations?

THE CUSTOMER AS A DEVELOPMENT PARTNER



Uncover hidden customer requirements, generate new ideas, promote innovative products

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Developing with the Crowd

What we offer

From idea generation to testing the final products, ISPO OPEN INNOVATION enables cooperation with real consumers and experts from other industries.

Tune your product development through crowdsourcing and get inspired by ideas and solutions from unexpected directions.


Your benefits



New ideas and consumer insights



Turn consumers into brand ambassadors



Modern market research through direct consumer feedback



Increase brand and product awareness through our ISPO network



Create credibility through our ISPO seal of quality




With ISPO OPEN INNOVATION you can engage consumers very early in the product development process. Receive feedback and ideas on product features way ahead of the market rollout.

Our MIPS project shows how this works.

Read the case study




ISPO OPEN INNOVATION provides a platform to create and discuss new ideas. In closed projects, consumers and product developers can let their imagination run wild and create disruptive ideas.

Our Dachstein project shows how this works.

Read the case study




After all, it’s the consumer acceptance that matters. ISPO OPEN INNOVATION allows you to test your product prototypes with selected focus groups behind closed doors. Receive direct and detailed feedback from qualified testers and benefit from real consumer insights.

Our Haglöfs project shows how this works.

Read the case study




Create powerful word-of-mouth marketing campaigns. With product testings on ISPO OPEN INNOVATION you can turn consumers into brand ambassadors. Profit from authentic feedback and the social reach of handpicked consumer experts.

Our X-Bionic project shows how this works.

Read the case study




New products need credibility. At ISPO OPEN INNOVATION, real consumers provide their honest feedback and product recommendations. This consumer approval is rewarded with our ISPO seal of quality.

Our Bergans project shows how this works.

Read the case study





Have we
aroused your
interest?

Get in touch with David Badalec
+49 89 94920167,
badalec@ispo.com

Our users
Range from career alpinists to ambitious hobby athletes
even to social media influencers

Discover more about our community.

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A CHANCE FOR INGREDIENT BRANDS

Ingredient Brands are drivers of innovation and are leading the pack when it comes to new technologies. This is precisely why Open Innovation results in many different and new opportunities.
TORAY, A FIBER MANUFACTURER FROM JAPAN, HAS ALREADY SUCCESSFULLY INTEGRATED ISPO OPEN INNOVATION IN THEIR PRODUCTION DEVELOPMENT STRATEGY:

“The high flexibility was the deciding factor for us to conduct a Product Testing on the ISPO OPEN INNOVATION Platform. It enabled us to test our latest insulation technology outside the public domain. As a technology driven enterprise, the inclusion of consumers in the product development process is of utmost importance to us to be able to stay competitive long-term.”

Fumiyuki Iino
General Manager Garment Department,
TORAY International Europe GmbH
FIND OUT MORE ABOUT THE BENEFITS OF ISPO OPEN INNOVATION, IN PARTICULAR FOR INGREDIENT BRANDS, AND ALSO ABOUT THE SUCCESSES ACHIEVED BY TORAY.

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Brands that already use our services

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