VORALPENWERK is a new Start-Up from Bavaria that is driven by the aim to develop a sustained, functional wardrobe, which is individually styleable, for everyday and for everybody. Dian Adhini Flügel is creating functional and stylish fashion for the active woman and her everyday life, according to the principle „multiple use, always functions“.
For the optimisation and the advanced development female product testers were searched.
The product testers could decisively have an influence on the future collection. The designer was especially interested in the direct feedback to the use of the clothes.